Equiendo  

Communicating future networks

We partnered with Equiendo to create their positioning ‘Predictive analytics. Powering action. Future networks.’ providing them with a clear communications strategy.

We partnered with Equiendo to create their positioning ‘Predictive analytics. Powering action. Future networks.’ providing them with a clear communications strategy.

Challenge

Equiendo are consultants and product developers specialising in providing solutions for large-scale telecoms companies around the world. By using predictive analytics to provide actionable insights to their clients they enable them to future-proof their networks.

From LatAm to Europe and Asia they power the upgrade roadmaps of clients such as Vodafone, BT, Omantel, eir and Three. With clarity such an essential ingredient in Equiendo’s and their clients’ business they tasked us to clarify the way they speak about themselves and what they do for their customers.

Solution

Through workshops and interviews with key stakeholders we clarified their offering:

Predictive Analytics.
Powering Action.
Future Networks.

making it easier for them to explain what they do and how it benefits their clients.

Following on from this we designed an identity inspired by their predictive analytics, and renamed their core product from EquiTraf to MyNetwork™.

A very genuine thanks to the team at RichardsDee for developing our brand strategy and providing us with a new identity, which we have been working to live each day. The new brand has really enthused our team and customers and we look forward to further enhancing and developing with you as we grow.

Cyril Murphy
CEO, Equiendo