Patrick Street in Cork is a pivotal place for Dunnes Stores. To mark the store’s Grand Re-Opening, they wanted to signify change by developing a new wayfinding and signage package as part of the retail design.
“We want you to come up with a fresh inviting look that’s clear, concise and creative”, the client told us. Immediately, we felt at home.
We worked with our interior and retail space design partners, Design Squared, on this brief.
Together, we developed a contemporary retail design.
An engaging space that enables clear identification, navigation and stand-out for the store owners. We examined existing retail design practices and recommended a more simplified design hierarchy, elegant typography and a more restrained use of colour.
The end result was harmonious and hard-working and delivered an end-result that now forms the template for subsequent new store roll-outs. Better value, every time.