Moposa marries two Irish words together – ‘Mo’ meaning ‘My’ and ‘Posadh’ meaning ‘Wedding’. Moposa, My Wedding, Our Recommendation.
To get their concept to the altar, Eventovate asked us to create the brand strategy, identity and communications style for their innovative digital platform that helps couples plan and prepare the most important day of their lives. Hotels offering the Moposa service have a unique value-added edge in the competitive wedding venue market.
The branding approach needed to create clear points of differentiation, underlining the premium brand position of the platform and elevating its simplicity and user-friendly appeal. We were engaged from the get-go.
Building on the unique name, we identified the brand’s essence as empowering couples to do things their way. We then went about confirming and elevating the premium brand positioning.
The original logotype features two ‘O’s’ of differing sizes to signify two wedding rings and ‘Create your Perfect Wedding’ became the brand descriptor that pretty much says it all.
Moposa credits our work and premium brand positioning as a core element in a successful new international commercial proposition that has seen the company extend beyond its Irish base into fifteen European countries with the US in its sights.