Crios Group are twelve of Ireland’s leading, high performance Business Process Outsourcing companies who are highly competitive in their home market, yet have come together to promote Ireland as a world class location for complex and evolving outsourcing. We were appointed to develop a brand strategy, name, brand identity and digital communications that would work hard and enable Crios Group to successfully motivate international business leaders and BPO selection executives to seriously consider Ireland as a destination for their BPO requirements.
The members of the Crios Group are testament to Ireland’s proven knowledge, skill and experience in providing world class Customer Experience. We looked to Irish heritage as inspiration for naming this new collective. We chose the name Crios after the Crios Belt, which is a traditional Irish woven belt and a strong symbol of Irish identity and strength. It was used at sea to identity members of a particular family and was made out of linen yarn which is the strongest textile in the world. The new name serves as a strong symbol of the strength of the collective.
Bespoke photography was commissioned to capture the collaborative nature of the group. The new identity is fresh, modern and has subtle references to Irishness. The final delivery was a highly visual, responsive digital platform that would be a key customer touchpoint for the group going forward.