The Large Industry Energy Network (LIEN) is a voluntary network, facilitated by SEAI, of a significant number of the most prominent organisations operating in Ireland, who all adopt a proactive approach to energy management. It has grown into one of the world’s leading energy efficiency networks. Every year LIEN publishes a printed Annual Report that serves to acknowledge the energy and financial savings achieved by its members. The LIEN Annual Reports of the past were data and statistic heavy so we identified the real challenge as presenting a year’s worth of data from all members into one concise, easy to read and engaging format. Our core objective was to increase engagement by delivering the information in a way that made it easier for members to compare their energy savings vis a vis their peers, and equally worked to elevate the benefits of LIEN in a compelling way to attract potential new members.
We made the decision early on to develop a digitised Annual Report as it allowed us to segment a large volume of information and present it in a more dynamic format. It also gave us the opportunity to create a more engaging, interactive interface. Every piece of content was designed with purpose, we utilised large pull out graphics and animated charts that bring the figures to life. We proposed a video message from the CEO be included to underline the importance of network to SEAI. We developed a searchable company database with a comparable data function allowing companies to benchmark themselves against others in their sector. The result is an Annual Report has strong (proven) engagement and underlines LIEN’s commitment to a sustainable future. This new online annual report, published in February 2015 is interactive, engaging, informative and, most of all, memorable.