Voxpro had a story it wanted to share with the world. We had a vision of how to give substance to their ambition. To begin, we defined the essence of Voxpro as an innovative company that is Ireland’s leading provider of 24/7 technical customer management in business process outsourcing.
We identified an expanding company with a rapidly growing workforce, a company already operating in 12 languages servicing over 300 indigenous and global organisations. A company with brand vision. We were tasked with bringing this great Irish success story to life.
Crafting the brand vision
Collaboration with clients is central to the Voxpro ethos. Our key strategic decision was to create a brand vision and proposition – Your Vision, Our Focus – that brought this right to the fore of the communications capsule.
We then created a new brand image – fresh, dynamic and future facing – that would enable Voxpro to rise above the other players in their market and instil an enhanced sense of confidence in both clients and workforce alike.
Today, we support Voxpro as the dominant business process outsourcing player in Ireland counting many blue chip companies in its client portfolio. Voxpro is going places – and it all started with a clear vision…