Not for the first time, something unique began in the nation’s ‘real’ capital. Taste a Memory Foods first set out their stall at farmer’s markets in Cork back in 2006. Soon they were selling six days a week and by 2012, the brand had achieved national distribution.
The client approached us with bold plans to move forward into the UK.
We were asked to strengthen the Taste A Memory brand identity and develop packaging design concepts for a new range of Pasta Pots. The product positioning was ‘to produce the healthiest ready meals in Ireland, bursting with flavour and goodness’ and this reputation needed to be elevated through all the brand touchpoints.
To create a full range of packaging design that achieved shelf shout, we decided to be more ‘disruptive’ in the category.
We began the brand development process by recommending a real focus on taste at the expense of the over-used ‘healthy-option’ descriptor. We reinvested in the green colour the brand owned. We created an idea around “goodness is in the bowl” which became a key visual on packaging design which will unite brand extensions.
The graphic style is rooted in farmers’ markets emphasizing the patterns and imagery associated with these events, reinforcing the brand heritage and product provenance.
We introduced a written style that communicated the new proposition in a unique and compelling way and even applied our creativity to functional packaging items such as with our creative barcode design.
Taste a Memory is now a heritage brand, replete with strong in-store imagery that speaks its name with pride.