Croke Park ranks among the greatest icons of Irish identity. It’s where giants come out to play and where legends are born. Now housing over 80,000 patrons in a state-of-the-art venue, Croke Park is the 3rd largest sports stadium in Europe. It was the job of RichardsDee as the design and branding agency to make sure those thousands of eager fans could navigate their way around the stadium in comfort and safety. Not everyone can find the way to Hill 16 with their eyes closed.
There are over 5,000 signs in Croke Park. That was the magnitude of our task.
We set out to deliver clear directions and provide the stadium’s facilities team with the guidelines to implement a cohesive signage programme. We built upon the existing signage infrastructure and created an impactful, practical and effective directional system. We delivered Signage Guidelines that provide clear-cut design templates and bring certainly to everyone involved in the production process. Improved way-finding and health and safety signage makes life easier for everyone who works in, plays in or visits Croke Park. Let the Games commence!