Cantec came to us with a problem, but a nice one. They wanted to grow. Expansion plans meant our client needed a new name, brand identity, refreshed store experience and a new communications package.
A new vision and positioning, co-created with RichardsDee, spoke of the need to develop a distinctive brand distinguished by local knowledge yet right up there with the global providers. Audacious, ambitious? We like to think so.
We’d love to say the brand name ‘Click’ name came with a quick snap of the fingers. Truth is, our brand name generation process meant we trawled through hundreds.
We arrived at “Click.ie”, a great brand name.
It is simple, easily associated with the information industry and hints that the people behind the brand are quick and easy to deal with. In line with the new company principles, we developed a store design that is contemporary, welcoming and friendly yet practical and easy to roll out. Our experience in other retail sectors enabled us draw up effective consumer promotions central to the marketing plan that were cost-saving and sales- simulating. Smart thinking, hard-working – everything clicked into place.