For over a decade, 4site have combined specialist expertise to clients who deploy, maintain and operate utilities infrastructure across Ireland and the United Kingdom. 4site partner with world leaders in their industry ensuring their clients successfully meet the challenges presented by the always-evolving technology landscape.
We were appointed to reinvigorate the 4site brand, building greater relevance and motivation for new and existing customers to engage. We also wanted to use the rebrand as an opportunity to elevate their exciting portfolio of products and celebrate their world class team.
Our starting point was building 4site’s brand world, and mapping that against competitors. Through a process of brand workshops and stakeholder engagement, a brand truth became evident- that 4site engineer innovation. They work with industry leaders in realising their visions so the proposition Innovation Engineered was established.
It was essential that the colour palette differentiated against the ever present ‘trusted’ blues of the engineering industry. A bright gold signifies their passion for positive change in the industry, and charcoal was used to denote the dependability of the team.
The visual identity took inspiration from the squared calculations sheet the network designers use for every project, with a supporting system of overlaid grid graphics and a customised typeface reflecting the detail from the brandmark. We directed a photoshoot to capture the breadth of 4site’s capabilities and emphasise the expertise and innovation involved in the network design process.
The new brand identity and creative expression broadens the conversations that 4site can have with its audiences and is providing the perfect platform for growing the UK market.