Specialists in aircraft leasing, Goshawk is a young company led by a highly experienced team of aviation experts. In the three years since launch, Goshawk has acquired a young portfolio of aircraft, valued at over US $5.6bn.
We were appointed as brand partners with the focus of rebranding this young, but incredibly ambitious company. Having reviewed their international peers, we identified conservative approaches to brand existed. It was evident there was a larger opportunity for a fresh approach, and a confident outlook, to come through; characteristics that were already strong from within.
We built a brand story around ‘Where Success Takes Flight’, a belief held strong by the team whether it is related to careers, clients or investment. Goshawk have proven ability to taking success to new levels. Moving away from blues adopted by the conservative industry players, we adopted a bold and passionate palette of reds and oranges. Black and white images of open skies and horizons reflect the Goshawk approach of looking at things differently while the use of a personalised, handwritten typeface reflects the commitment to excellence in service.