Following the decision to elevate daa to a holding company made up of 4 distinct business units, of which Dublin Airport is one, Dublin Airport needed a clear and distinct brand identity that encapsulated its values, consolidated its national status and galvanised all employees behind a singular vision.
The brief was to develop a brand strategy, brand identity and a new visual system that would translate across Dublin Airport’s extensive real estate to present a truly cohesive brand experience.
With big ambitions for international growth, the new identity for Dublin Airport needed to represent a modern commercial airport, appeal to both consumer and business audiences and lead on the international tourism stage.
We adopted a highly participative and inclusive process, which ensured diverse stakeholders were involved from strategy through to research ensuring buy-in at every stage. The strategy unites all products and services under a unified master brand system.
The new identity has become a catalyst to rethink the physical environments and brand experiences and focus on creating an enhanced customer journey.
Research confirms that the adoption of a master brand approach continues to simplify and enhance the customer experience.
In Year 1, Dublin Airport has ranked in top 20 of Ireland’s most reputable brands and was Winner of World Routes Marketing Award 2016.