As Bewley’s brand partners, we were appointed to rebrand their exquisite range of ‘Speciality’ teas. Through our close engagement with the brand, we unearthed a rich and captivating brand history and a wealth of aesthetic influences that we used to inform the stories behind each of the ranges.
Bewley’s needed a strategic framework including product architecture, range segmentation and naming to communicate the brand’s new ranges in a meaningful way. This would inform packaging design bringing the new Bewley’s portfolio to life on a crowded shelf.
To create clarity and simplicity for consumers across tea, coffee, chocolate and gifting, we aligned the ranges behind a simplified architecture. The brands deep heritage was brought to life both through illustration and storytelling over 90SKU’s across retail and foodservices channels.
RichardsDee brought real energy, ambition and disipline to what was a complex, multifaceted, multi market brand project. Their best in class strategic brand thinking, with compelling creative execution has delivered real results for us. Their passion for our business and their ability to understand our business quickly is what sets them apart from anyone else.
Mark Saunders, Group Brand Director, Bewley’s