We are a strategic brand and design agency, experts in creating, transforming and strengthening brands.

What we do

We align Business and Brand Strategy. We create compelling Brand Identities. We deliver Brand Experiences that impact and engage.

But mostly, we love ideas. We love big, bold, ambitious, audacious ideas. As an expert branding agency, we are committed to delivering great ideas that strengthen brands and energise organisations.

"A strong brand brings clarity and purpose to those who work there"

Brand Strategy

We help clients turn vision into action. Brand strategy – working with clients to develop how they build their reputation, how they are positioned and how they can harness their brand and image to strengthen their business, communications and relationships with customers.

Brand Creation

We create powerful and meaningful brands.  From naming to brand identity, propositions, brand styles and brand guidelines – we imagine, manage, create and refresh brands. Brand creation and communications that achieve recognition, loyalty and customer demand.

Brand Experience

We motivate people to interact and engage. Through our expertise and understanding in brand experience, we deliver creative ideas and communications across branded environments, digital media and direct response campaigns, we help clients get results.

How we do it

Blending strategy, creative, imagination, intuition, and expertise for brand benefit. If you like what you see, we would love to hear from you.


Simon Richards

Simon Richards Creative Director

With 20 years' experience leading branding programmes for Dublin and London's most successful branding agencies, Simon has become one of the leading consultants in the business.

In 2008, Simon established StudioRichards, which, in 2012, became RichardsDee with the joining of partner, Celine Dee. Between them they would lead the acquisition of established direct response agency DMA.

Previous roles included: Group Creative Director at Huguenot Design and an almost eight year tenure as Creative Director for The Brand Union in Dublin.

Celine Dee

Celine Dee Client Services Director

Celine leads the client team developing relationships with new and existing clients and leads the pitch team to new business wins. Working closely with businesses, she helps clients realise their brand ambitions.

Prior to setting up RichardsDee, Celine was Client Services Director of DMA where she led the acquisition and integration of DMA into RichardsDee. Previous to this, she was business director in Huguenot.

Amanda Smith

Amanda Smith Strategy and Innovations Director

Having worked internationally as Client Director with Landor, Amanda has a vast knowledge of brand and communication strategies, consumer research and all stages of the creative process.

Naturally curious and with a passion for brands and branding, Amanda ensures that the brands she works on stand up, stand out and stand for something. She has applied her strong background in consumer marketing and identity development to successfully run programmes for a broad range of global brands in the education, health and beauty, pharmaceutical, transport and food & beverage categories.

Derek Adams

Derek Adams Retail Design Director

Well known brands on which Derek has worked include Brown Thomas, Diageo, BAA, Printemps, IHG, Hilton Hotels, Java Republic, Dunnes Stores, An Post, Arvato & Austin Reed.

Derek led the designsquared team from concept to completion in the development of ESPA Riga, a collaboration which created a luxury space and experience unlike anything seen before in the Baltic region. Previously, Derek was Group Principal for Douglas Wallace.

Holly Irvine

Holly Irvine Account Manager

Fiona Finegan

Fiona Finegan Senior Designer

David Dowling

David Dowling Digital Designer

Kyle Schouw

Kyle Schouw Designer

Martin Fanning

Martin Fanning Design Director

Emma Wilson

Emma Wilson Senior Designer

Mariana de Moura

Mariana de Moura Designer

Muireann McNulty

Muireann McNulty Senior Designer

Dirk Heynen

Dirk Heynen Senior Designer

Britt Wood

Britt Wood Account Executive

Emma Connolly

Emma Connolly Senior Designer