24 May 2017

Bewley’s Win Gold at the AIM Awards

by Celine Dee

In March, Bewley’s won gold at the AIM’s for Corporate Social Responsibility for Ireland’s Biggest Coffee Morning for Hospice.

Ireland’s Biggest Coffee Morning for Hospice is Ireland’s longest running one day charity event and has raised over €32 million for hospice over the past 20 years.

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As Bewley’s brand partners, we developed the campaign strategy, refreshed positioning and the creative execution and worked tirelessly with a working group comprised of of St. Francis Hospice, Our Lady’s Hospice, regional hospices, Bewley’s and MKC to ensure the campaign achieved the success and recognition it deserved.

AIM Bewley's 5

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