A strong iconography system is essential to the customer experience and recognisability of a brand. By helping users navigate content and by increasing readability and engagement, customers’ experience with a brand is streamlined.
As longtime strategic creative partners to Ireland’s greenest energy supplier Energia we recently developed a new proprietary icon system.
The principle of positive energy was at the heart of the new icon system. Rounded terminals and shapes anchor into the Energia logo mark, while the simple, modern, and friendly design captures Energia’s enthusiastic personality.
To create a consistent customer brand experience, criteria have been defined for specific shapes, strokes, corners, and spaces. Diligence in the applications of these criteria allowed us to produce a unified, functional, and visually enticing design system.