We were delighted that Simon was invited as a judge for the CHARGE2020 Energy Branding Awards. The CHARGE Awards celebrate excellence in branding and aim to stimulate the discussion on brand strategy by acknowledging and showcasing outstanding branding initiatives within the energy sector. The awards cover many different aspects of branding within the global energy sector, including Best B2B Brand, Best Distribution Brand, Best Innovation Brand, etc. They also stand out from other branding awards programmes as each submission needs to be supported by evidence in segmentation, business objectives and results – often a missing piece in awards programmes as so many rely on the visual aspect.
The CHARGE Awards are also part of the CHARGE Energy Branding conference, a global symposium on how branding can transform a commodity and grow brand value. We are looking forward to attending the conference at the end of September.
Seachtain na Gaeilge le Energia is the biggest Irish language festival in the world. Taking place each year from 1st – 17th March, the global festival promotes the Irish language at home and abroad, reaching over 1 million people on 5 continents.
We worked with Energia and Conradh na Gaeilge to redesign the campaign identity, creating a fun and dynamic system that was rolled out across key touchpoints.
“In 2020, after three successful years of Seachtain na Gaeilge le Energia, we announced a three year extension of the sponsorship. We wanted to evolve the identity of the festival and the team at RichardsDee played a central role in this process. They guided us through a collaborative development of the brand idea, bringing a fresh approach and contemporary design system to create a new and exciting identity with lots of great suggestions for execution and extension.
Thug foireann RichardsDee fuinneamh iontach don tionscadal agus bhíomar thar a bheith sásta leis an toradh.”
Amy O’Shaughnessy, Marketing Acquisition & Sponsorship Manager, Energia
The new identity is inspired by the phrase cúpla focal. It’s designed to show how every little bit of Irish you use builds up to create meaningful conversations that keep our language alive. We wanted the new identity to convey how the festival is an opportunity for everyone, fluent speakers and beginners alike, to practice and have fun with their native language.
So, this month go ahead and úsáid do theanga agus bain triail aisti — use your language and surprise yourself!
“The RichardsDee team helped us evolve the Seachtain na Gaeilge le Energia brand – including brand idea, logo and contemporary design system. Chuidigh foireann Richards Dee linn brandáil nua Sheachtain na Gaeilge le Energia a fhorbairt le lógó nua agus dearadh comhaimseartha.”
Arsa Orlaith Nic Ghearailt, Bainisteoir Sheachtain na Gaeilge le Energia
Team
RichardsDee joined over 4000 runners to take on the Grant Thornton Corporate 5K
Team Challenge around Dublin’s iconic docklands. Undeterred by the September
chill, the ambitious athletes pounded the streets from City Quay across Talbot
Memorial Bridge, passing Custom House Quay, over Sean Casey bridge and back
again.
Always remembering our all for one spirit, the team all crossed the finish line within the same 30 seconds, celebrating with a well-deserved post race pint in our local the Confession Box. With a team average of 27 minutes Simon, David, Ryan and Adam of the newly founded RichardsDee running club are off to a flying start – now to find the next challenge!
2017 was our busiest ever so we thought it would be a good idea to step back and take a look over 12 of our favourite projects from the last year.
01 — Wrapsies
We couldn’t think of a more appropriate project to start our 2017 wrap-up. Not only did we create a new identity but we went one step further and designed a range of signature wrapsies hitting their online store in Spring 2018.
We designed the identity, each of the seven collections and developed a new website for Soho Forest, a global wood company ready to floor the competition.
03 – DoDublin
We rebranded Dublin’s original sightseeing tour buses, helping to launch DoDublin onto the streets of Dublin and into the hearts of tourists from around the world. We’d say look out for them but you can’t miss them!
Following on from our 2016 rebrand of Ireland’s Biggest Coffee Morning, we designed the 2017 campaign to celebrate 25 years of Ireland’s longest running single day charity event and helped raise over €1.8m for vital hospice services.
With 14 companies, over 500 offices across Europe and a turnover of €1.2bn House of HR needed a revitalised positioning, a simplified brand architecture, a new identity and comms to help them sail into the future.
06 — Bewley’s Grafton Street
We collaborated with Bewley’s in the reopening of one of Dublin’s most iconic landmarks helping them reclaim their position at the heart and hearth of Dublin.
07 — Otis Spunkmeyer
We dropped the Spunkmeyer moniker and gave the new consumer facing Otis brand a fresh new look. Not bad for America’s second biggest cookie company.
08 — The Wheel
We created The Wheel’s new positioning and designed a dynamic new identity. Straight off the back of this, Emma and Kyle headed to the south of France and picked up a gold Cannes Young Lions award.
We designed and helped organise Ireland’s first ever conference aimed specifically at leaders in the creative fields bringing together speakers and delegates from all over the world.
10 — Bewley’s Project Harmony
Inspired by the taste notes in the coffee and Bewley’s unique visual system, the new foodservice coffee packaging will enable Bewley’s to reach new audiences.
11 — Ervia
Ervia deliver Ireland’s national gas and water infrastructure and services. We delivered a refreshed visual identity system, a new brand architecture and many great creative projects throughout the year.
12 – Bord na Móna BioEnergy
With the creation of a new industry came the creation of a new brand that will enable Bord na Móna to lead the change to a more sustainable future.
Phew! ?
We’re off now for a few days of mulled wine and mince pies and we’ll be back open for business on Tuesday 2nd January.