What do you do when the company you work for is about to be no more? That was the challenge facing the management team of Mycroft Talisen who were in the process of selling the European Operations Headquarters of their company back to American owners. The moment the deal was done, MT would cease to be.
Richards Dee was set a creative challenge to originate a name, brand identity and communications platform for the new company.
We would need to reflect the clients vision of building ‘the most trusted identity Management Company in the world’.
Did we mention that we were given six weeks in which to meet the challenge?
The new company specialises in building trusted Identity & Access Management Technologies. They wanted to be seen as leaders in the sector. Having worked through our robust naming process, the name best suited to matching the ambition proved to be ‘Onaware’ – indicating the ability to be switched on and always aware.
The new name captures the tenacious management attitude and its vigilant approach to identity management.
Our brand identity is based on security, responsiveness and adaptability; our chosen symbol represents the concept of scanning, watching and filtering. A fresh colour palette and supporting fluid patters lend life to the brand concept and provides vital standout from competitors who tend to embrace the seriousness of financial institutions in their corporate imagery – phase one of becoming the most trusted identity Management Company in the world.