Ireland’s sunny South East holds a warm welcome for all. It’s a region replete with heritage and culture and blessed with an abundance of fine foods and quality accommodation. And when the sun shines … Failte Ireland South East invited us ‘to create a focussed proposition, equipping us with a core message and brand essence for national and international communications to inspire local campaigns and initiatives’. We like the word ‘inspire’.
We loved the challenge of building the South East as a desirable destination and boosting its visitor numbers. We wanted to crack on.
Strategic design led by focused insights.
We conducted dedicated focus groups to ensure our messaging would be on the right track. The insights gathered fed directly into the thinking of our strategic and design teams. We developed a brand platform that highlighted the constant range of tourist attractions and events throughout all of the five counties of the South East. We encapsulated our strategy in the creative expression ‘Forever Happening’ and designed a stylish and striking brand-mark which emphasises the location and the three key hubs.
Our solution ‘serves as an excellent catalyst for the effective marketing of the region’ is how client Gerry Breen described the outputs. Way to go.