From its inception, SPSS was an international software product provider. In fact it was so successful, it mutated into IBM SPSS – thus necessitating a rebrand and name change for the Irish distributor SPSS Ireland. But change into what?
Mindstars developed the name ‘Presidion’ and commissioned us to develop a brand identity that reimagined SPSS and reinforced its primary service function in predictive analytics. We were also to seek a solution that elevated the company’s strengths in being a trusted partner of clients.
Visually supporting the rebrand to connect with customers.
The brand descriptor ‘Your Analytics Partner’, developed by Mindstars, reminds our core audience that the new company ‘resides’ as the authority in predictive analytics and it’s capacity to develop meaningful in-depth client relationships.
Our new visual identity supports the name with classic, confident typography while the use of an underscored parenthesis acts as a graphic device that unites all aspect of the communications package.
Presidion is pleased to report that the company has continued to grow since the rebrand. Recently it has recruited twenty graduates to its highly-skilled workforce and expanded its area of operations into the UK.