The Institute of Designers Ireland is the professional body representing the interests of Irish based designers. The organisation was in need of refocusing its proposition and reconnecting with the design community in Ireland. RichardsDee were approached to interrogate the IDI’s positioning and develop a strong communications platform to enable future growth.
‘Leading Design’; a strategic brand repositioning for the Institute of Designers Ireland.
We started by reinvesting back into the Institute of Designers in Ireland name to reposition them as the leading organization for designers in Ireland. The proposition ‘Leading Design’ was created to confirm this. Simplifying the brand identity brings a renewed sense of confidence and the refreshed communications style are playful, dramatic and engaging.