AXA Financial required communications to support the launch of a new Investment product. The Evolution product is aimed at High net worth individuals. Our task was to create the suite of branded communications that elevated the product, was relevant to local intermediaries and incorporated a new AXA global style.
We developed a branded communications theme
A theme that used the strength of the seasons as a metaphor for growth, flexibility, adaptation and optimism. Central to this theme were images of forests with daylight and pathways as a metaphor for optimism and clarity.
Black and white images allowed us to create consistent tone from a diverse source of images. The style was translated across Product Guides, Application Forms, Fund Lists, Advertising and Newsletters.