Vero Solutions wanted their recruitment arm to be different and to look different. They wanted to reposition the company as the forerunner in the recruitment and placement of specialist, top-level achievers within the software and technology industry.
We were approached to develop a new name and brand identity that would ensure brand standout within the marketplace.
Working through our naming process and focused on achieving brand standout, we recommended ‘Gempool’, denoting the pool of hidden gems available to clients and the new company.
Our proposed proposition ‘Great People for Smart Clients’ reached out to all our target audiences. Gempool is going from strength to strength. Proof that if you want to succeed, better recruit the best.