To coincide with the launch of their new name – Kanchi, The Aisling Foundation approached us to create their new brand design and communications.
The new identity needed to differentiate the organization in saturated market looking for funding and establish the brand as a recognized global brand.
Having developed a strong brand design platform with inclusivity at its core, we created an identity that puts Kanchi at the heart of inclusion and acceptance.
To reinforce the organisations past we re-invigorated the story of Kanchi – the elephant Caroline Casey travelled across India on. The project was delivered within an 8 week lead time, including 156 page annual report and launch communications.