1 October 2014

Agri-packaging with personality

by Simon Richards

Devenish Nutrition are a market leading agri-technology company, that specialise in developing and providing nutritional solutions to challenges faced by livestock producers across the globe.

As part of a larger branding project, we were asked to specifically look at their packaging and provide a design solution which would elevate their market leading status and bring the range together with a consistent look and feel.

A key part of the new packaging design is the introduction of a graphic agricultural landscape, which provides a dynamic element to the pack whilst grounding it in a familiar environment.

Colour-coding through the landscape and colour blocking on the sides of the bags allows for the different products to be easily recognised in a warehouse whilst giving each product brand a degree of personality in its own right. The design is completed with a visual of the animal range in question to allow for quick reference in product store.

Finally a quality seal device was developed to represent the IP that is present across certain products under the ‘DeviCare’ offer.

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